The Bachelor of Science in Business Administration, Management/Marketing emphasis, focuses on the ways in which organizational objectives are developed, implemented, and changed and on those processes that add value for stakeholders.
Management courses emphasize decision-making skills and the selection, motivation, and development of human resources. Marketing courses focus on the ways an organization can meet customer needs through product development and distribution and through promotional and pricing strategies.
Lander College of Business graduates will:
Transfer Pathway Guides
Lander University has developed articulation agreements with the South Carolina State Technical College system to improve students’ transition from a technical college to Lander University.
Below is the Suggested Course Sequence to help students progress smoothly through the technical college of their choice and Lander University to earn both an Associate Degree and a Bachelor of Science in Business Administration, Management/Marketing (LU). All courses listed are required for the degrees, except those where a range of courses is available to choose from, or where courses are listed as electives. The course sequence shown is an example and may be modified in some cases. Students should work closely with their advisor to ensure the chosen courses keep them on track for a timely graduation.
PROGRAM REQUIREMENTS
Note: The information below provides convenient links to some of the courses required for this degree; however, it should not be used as a course registration guide. Please refer to the official Lander University Academic Catalog for the most accurate and up-to-date program requirements.
| GENERAL EDUCATION REQUIREMENTS1 | CREDIT HOURS |
||
|---|---|---|---|
| A. Core Skills |
|
||
| ENGL 101 | Writing and Inquiry I | 3 | |
| ENGL 102 | Writing and Inquiry II | 3 | |
| MATH 121 | Mathematical Applications OR MATH 123 Calculus and its Applications OR MATH 141 Single Variable Calculus I |
3 | |
|
B. Humanities and Fine Arts |
6 | ||
| C. Behavioral and Social Perspectives | |||
| ECON 101 | Economics in Society | 3 | |
| Behavioral and Social Perspectives elective | 3 | ||
| D. Scientific and Mathematical Reasoning | |||
| MATH 211 | Statistical Methods I | 3 | |
| Approved Lab Science | 4 | ||
| E. Founding Documents of the United States | |||
| HIST 111R2 | United States History to 1877 OR HIST 112R2 United States History since 1877 OR POLS 101R2 American National Government |
3 | |
| F. World Cultures | 3 | ||
| G. LINK 101 | 1 | ||
| Total General Education Requirements | 35 | ||
1 For approved courses see the General Education section
2 If you already have credit for HIST 111, do not take HIST 111R; if you already have credit for HIST 112, do not take HIST 112R; if you already have credit for POLS 101, do not take POLS 101R
| MAJOR PROGRAM CORE REQUIREMENTS | CREDIT HOURS |
|
|---|---|---|
| ACCT 201 | Financial Accounting Principles | 3 |
| ACCT 202 | Managerial Accounting Principles | 3 |
| BA 101 | Introduction to Business | 3 |
| BA 226 | Introduction to Analytical Methods | 3 |
| BA 250 | Business Analysis Using Spreadsheets | 3 |
| BA 251 | Legal Environment of Business | 3 |
| BA 299 | Professional Development I | 1 |
| BA 304 | Management Information Systems | 3 |
| BA 325 | Advanced Analytical Methods | 3 |
| BA 399 | Professional Development II | 1 |
| BA 414 | Business Strategy | 3 |
| BA 499 | Professional Development III | 1 |
| FINA 301 | Business Finance | 3 |
| MGMT 201 | Principles of Management | 3 |
| MGMT 330 | Operations Management | 3 |
| MKT 201 | Principles of Marketing | 3 |
| MAJOR PROGRAM ADDITIONAL REQUIREMENTS | CREDIT HOURS |
|
|---|---|---|
| WRIT 275 | Business Communications | 3 |
| MAJOR PROGRAM EMPHASIS REQUIREMENTS | CREDIT HOURS |
|
|---|---|---|
| MGMT 315 | Human Resource Management | 3 |
| MGMT 325 | Entrepreneurship and Innovation | 3 |
| MGMT 340 | Management of Organizational Behavior | 3 |
| MKT 340 | Social Media Marketing | 3 |
| MKT 420 | Marketing Management | 3 |
| MKT 425 | Consumer Behavior | 3 |
Business Elective 300-level or above (ACCT, BA, ECON, FINA, HCMT, HOSP, MGMT, MKT, or SPTM) |
3 | |
| Total Major Program Requirements | 66 | |
| Additional Electives | 19 | |
| TOTAL FOR BS DEGREE | 120 | |