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Students will learn about leveraging business opportunities into viable business entities as studies involve idea generation, marketing, management, operations, capital funding, and the legal aspects of beginning a new venture.  Other areas focus on the process of opportunity recognition, discovery, and creativity and innovation. The bachelor’s degree program is designed for students planning to start personal ventures, work for startup organizations, or develop non-profit initiatives.

The Bachelor of Arts (B.A.) in Entrepreneurship degree program is designed to provide a holistic curricular approach to open a student’s perceptual window and explore opportunity recognition in business through social and behavioral discovery and the honing of creative talents towards entrepreneurial developments.  The B.A. program contains five main cognates (including general education requirements) that explores the following key areas:

  • Business Core: Focusing on foundational business courses including small business and entrepreneurship theory courses.
  • Business Writing: Courses that focus on business writing skills for business plan development, proposal writing, and grant writing
  • Human and Social Discovery: Courses that focus on opening one’s perceptional window for opportunity recognition.  The courses to select from are in discipline areas that include economics, political science, psychology, and sociology.
  • Creativity and Innovation: Courses that focus on honing one’s creative talents and tap into developmental ideas towards opportunity recognition.  The courses to select from are in the discipline areas that include: art, design, media arts, and theatre.

In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:

  • Establish entrepreneurial factors affecting the product and service environments.
  • Identify theoretical techniques to analyze markets.
  • Construct an entrepreneurial business strategy based on in depth analysis of internal and external factors and competitive and environmental forces.
  • Apply critical thinking and decision-making skills to develop alternatives and solve problems objectively.
  • Analyze various methods necessary to grow an entrepreneurial venture through capital funding options.
  • Develop cognition skills that enhance understanding of opportunity recognition through social and economic discovery.
  • Apply and develop creative skill sets designed to promote innovative product and organizational design
  • Recommend a strategic plan to support an entrepreneurial business that leverages its overall business strategy.
  • Evaluate analytical skills necessary to operate a business efficiently and effectively that meet strategic planning and goals.
  • Determine best practices for gaining potential employees and maintaining current employees



Note: The information below provides convenient links to some of the courses required for this degree; however, it should not be used as a course registration guide. Please refer to the official Lander University Academic Catalog for the most accurate and up-to-date program requirements.

A. Core Skills


  ENGL 101 Writing and Inquiry I 3
  ENGL 102 Writing and Inquiry II 3
  MATH 211

Statistical Methods I


B. Humanities and Fine Arts
     (6 hours selected from 2 different disciplines)

C. Behavioral and Social Perspectives  
  SOCI 101 Introduction to Sociology 3
  ECON 101
Economics in Society 3
D. Scientific and Mathematical Reasoning  
  MATH 121 Mathematical Applications 3
    Approved Lab Science 4
E. Founding Documents of the United States  
  HIST 111R2 United States History to 1877
HIST 112R2 United States History since 1877
POLS 101R2 American National Government
F. World Cultures 3
G. LINK 101 1
Total General Education Requirements 35

For approved courses see the General Education section
If you already have credit for HIST 111, do not take HIST 111R; if you already have credit for HIST 112, do not take HIST 112R; if you already have credit for POLS 101, do not take POLS 101R


ACCT 201 Financial Accounting Principles 3
ACCT 202 Managerial Accounting Principles 3
BA 101 Introduction to Business 3
BA 250 Business Analysis Using Spreadsheets 3
BA 251 Legal Environment of Business 3
BA 360 Organizational Fundraising 3
FINA 151 Financial Wellness 3
MGMT 201 Principles of Management 3
MGMT 315 Human Resource Management 3
MGMT 320 Management of Small and Family Business 3
MGMT 325 Entrepreneurship and Innovation 3
MKT 201 Principles of Marketing 3
MKT 340 Social Media Marketing 3


WRIT 275 Business Communications 3

Business Writing (select two)
WRIT 276, WRIT 350WRIT 373, WRIT 450


Human and Social Discovery (select four)
ECON 315, ECON 321ECON 352POLS 331POLS 350PSYC 306PSYC 308PSYC 311PSYC 360PSYC 362SOCI 227SOCI 228SOCI 275SOCI 301SOCI 302SOCI 315SOCI 328SOCI 351SOCI 356SOCI 363SOCI 397

Creativity and Innovation (select four)
ART 301DES 304DES 305DES 310DES 404DES 405DES 410MEDA 101MEDA 200MEDA 204MEDA 311, MEDA 341MEDA 345MEDA 350MEDA 351MEDA 380THTR 200THTR 301

Business Elective (select two)
300-level or above ACCT, BA, FINA, HCMT, HOSP, MGMT, MKT, SPTM
Total Major Program Requirements 78
Additional Electives 7


  • Coursework must include at least 30 hours earned in 300 or above level courses, of which 12 hours must be in the major.
  • See the 4-year major guide for recommended order in which to take courses